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Over the years from 1966 to 1976 the United Kingdom as a whole has moved from a situation where 1 in 3 of all journeys to work were made by public transport to less than 1 in 5, whereas the number by car has increased from less than 1 in 3 to over 1 in 2, and this latter trend continues in spite of the great variety of bus priority schemes which have been introduced. This article analyses the problems of peak hour versus off-peak bus operation and modal split travel, and concludes that effective marketing is needed to increase off-peak bus traffic to a point where most of the fleet is operating all day (though loadings will vary during the day) to give a more economic utilisation of buses and staff. Reference is made to work carried out by the Transport and Road Research Laboratory, Crowthorne, Berks. (TRRL)
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