Consumer Assessments of Responsibility For Product-Related Injuries: the Impact of Regulations, Warnings, and Promotional Policies

Mitch Griffin · Barry J. Babin · William R. Darden

96 citations0/0 files storedAquila Digital Community (University of Southern Mississippi)

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European and International Contract Law Consumer Market Behavior and Pricing Law, Economics, and Judicial Systems

Abstract

This paper examines the impact of regulations, warning labels and promotional policies on consumers' attributional processes. The results of an experiment manipulating these characteristics within a product-injury scenario show that the manner in which these managerial factors are treated can affect assignments of responsibility. In addition, the degree to which an injury is unanticipated is also shown to affect consumer attributions.

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