Kids rule!: Nickelodeon and consumer citizenship

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Gender, Feminism, and Media Media and Digital Communication Media, Gender, and Advertising

Abstract

List of Illustrations ix Acknowledgments xi 1. We, the People of Nickelodeon: Theorizing Empowerment and Consumer Citizenship 1 2. The Success Story: Nickelodeon and the Cable Industry 38 3. The Nickelodeon Brand: Buying and Selling the Audience 69 4. Girls Rule! Gender, Feminism, and Nickelodeon 104 5. Consuming Race on Nickelodeon 142 6. Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand 178 Conclusion: Kids Rule: The Nickelodeon Universe 211 Notes 219 Bibliography 245 Index 259

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2018Postfeminism and Popular Feminism 2010Childhood and Consumer Culture 2009Business and Children: Mapping Impacts, Managing Responsibilities 2008RED is the New Black: Brand Culture, Consumer Citizenship and Political Possibility 2010Commercial Enculturation: Moving Beyond Consumer Socialization 2012The Best of Both Worlds?2012Branding the Right: The Affective Economy of Sarah Palin 2017Feeling Normal: Sexuality and Media Criticism in the Digital Age

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