Sustainable Innovation and Entrepreneurship

Abstract

In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current sustainability trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations. However the financing and marketing of such schemes remains a problem. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models.

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