R&D Strategy and Organisation

Abstract

This book deals with key issues and trade-offs in R&D strategy and organisation, paying attention especially to dynamic competitive contexts where technology plays a key role. These topics are treated from the perspective of the decision taker, i.e. the manager who makes decisions in terms of R&D strategy and organisation. The book addresses typical problems of large firms having structured R&D and operating businesses where R&D is a source of competitive advantages. Although it focuses strongly on R&D, it sees R&D as a part (a key part) of the process of technological innovation, and therefore as an activity to be strongly and appropriately integrated with other functions to make innovation successful.

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