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Brand Babble: Sense and Nonsense about Branding
0 references·5 citing·16 second hop
Brand Babble: Sense and Nonsense about Branding (2003)Brand Babble: Sense and Nonsense about Br…Luxury values as drivers for affective commitment: The case of luxury car tribes (2016)Luxury values as drivers for …Profit from poetry: Bards, brands, and burnished bottom lines (2015)Profit from poetry: Bards, br…Service brand identity: definition, measurement, dimensionality and influence on brand performance (2011)Service brand identity: defin…Consumer-Based Brand Equity for Destinations (2007)Consumer-Based Brand Equity f…“i‐Branding”: developing the internet as a branding tool (2007)“i‐Branding”: developing the …Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)Place branding research: A cross-disciplinary agenda and the views of practitioners (2010)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing management: analysis. planning. implementation and control (2000)Review of Psychometric theory (2nd ed.). (1979)Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market (2021)Can Masstige brands be introduced in the B2B markets? An exploratory study (2023)Tell me what you buy, and I will tell you how you are: Luxurious cars increase perceptions of status, social dominance, and attractiveness (2023)Advances in Consumer Research (2025)‘Building Strong Brands’ (1996)How brands become icons: the principles of cultural branding (2005)
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  • 2007Consumer-Based Brand Equity for Destinations148 cited
  • 2007“i‐Branding”: developing the internet as a branding tool134 cited
  • 2016Luxury values as drivers for affective commitment: The case of luxury car tribes25 cited
  • 2015Profit from poetry: Bards, brands, and burnished bottom lines18 cited
  • 2011Service brand identity: definition, measurement, dimensionality and influence on brand performance18 cited

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