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Media Effects Across Cultures - Felipe Korzenny and Elizabeth Schiff Challenges and Opportunities PART ONE: THEORETICAL AND METHODOLOGICAL REVIEWS Texts in Contexts - Arthur Asa Berger Analyzing Media and Popular Culture from a Cross-Cultural Perspective When Fiction and News Cross Over the Border - Akiba A Cohen and Itzhak Roeh Notes on Differential Readings and Effects Search for Change - Steven H Chaffee Survey Studies of International Media Effects Mass Media Effects in High- and Low- Context Cultures - Raymond Gozzi, Jr Preventing AIDS Through Persuasive Communications - Kim Witte A Framework for Constructing Effective, Culturally-Specific Health Messages PART TWO: DATA AND RESEARCH APPROACHES What Makes News - Joseph D Straubhaar et al Western, Socialist and Third World Television Newscasts Compared in Eight Countries Comprehension of Transitional Editing Conventions by African Tribal Villagers - Renee Hobbs and Richard Frost Video and Cultural Identity - Kate Madden The Inuit Broadcasting Corporation Experience Parental Mediation of Children's Mass Media Behaviors in China, Japan, Korea, Taiwan and the United States - Bradley S Greenberg, Linlin Ku and Hairong Li Comparative Cultivation Analysis - Michael Morgan and James Shanahan Television and Adolescents in Argentina and Taiwan PART THREE: MEDIA ACROSS CULTURES AND THE FUTURE Media Networking - L Ripley Smith Toward a Model for the Global Management of Sociocultural Change The Ethics Behind the Effects - Thomas W Cooper A Comparison of National Media Codes of Ethics EPILOGUE Mass Communication and Culture - Fred L Casmir An Epilogue
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