SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Advertising and Competition: Theory, Measurement, Fact · Study

BookAdvertising and Competition: Theory, Measurement, Fact

Unknown author1974

Book1974

Advertising and Competition: Theory, Measurement, Fact

Unknown author

60 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 60 citations exist upstream.

Cited by

1986What determines the elasticity of industry demand?1983Entry, Size Distribution, Scale, and Scope Economies in the Life Insurance Industry 2004Japanese investors' choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays 2021Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies 1984The Economic Effects of Advertising: A Review of the Literature 1982An Experiment in the Economics of Advertising 1994The impact of firms' risk-taking attitudes on advertising budgets 1989Modeling the effect of advertising on price response: An econometric framework and some preliminary findings

Details

Year1974

Typebook

Published1974-01-01

Languageen

Citations60

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

openalex_workW593238923

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.