SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Advertising and Competition: Theory, Measurement, Fact
0 references·10 citing·46 second hop
Advertising and Competition: Theory, Measurement, Fact (1974)Advertising and Competition: Theory, Meas…Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies (2021)Cross-National Differences in…Japanese investors' choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays (2004)Japanese investors' choice of…The impact of firms' risk-taking attitudes on advertising budgets (1994)The impact of firms' risk-tak…Modeling the effect of advertising on price response: An econometric framework and some preliminary findings (1989)Modeling the effect of advert…What determines the elasticity of industry demand? (1986)What determines the elasticit…Are There Scale Economies in Advertising? (1986)Are There Scale Economies in …The Economic Effects of Advertising: A Review of the Literature (1984)The Economic Effects of Adver…Entry, Size Distribution, Scale, and Scope Economies in the Life Insurance Industry (1983)Entry, Size Distribution, Sca…An Experiment in the Economics of Advertising (1982)An Experiment in the Economic…The economic benefits and costs of trademarks: Lessons for the developing countries (1979)The economic benefits and cos…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Macroeconomics and Reality (1980)The Perceived Informativeness of National and Retail Advertising (1987)A comparative study of market share models using disaggregate data (1990)Advertising on Social Network Sites: A Structural Equation Modelling Approach (2013)Advances in Consumer Research (2025)Limited-dependent and qualitative variables in econometrics (1983)The Effect of National Culture on the Choice of Entry Mode (1988)Foreign market entry strategies and post-entry growth: Acquisitions vs greenfield investments (2009)Planned Marketing Adaptation and Multinationals’ Choices between Acquisitions and Greenfields (2014)Influences of Institutional Distance and MNEs’ Host Country Experience on the Ownership Strategy in Cross-Border M&As in Emerging Economies (2015)The Division of Labor is Limited by the Extent of the Market (1951)The Economies of Scale (1958)Economies of Scale in Multi-Output Production (1977)Universal Banking: A Shareholder Value Perspective (1997)Global patterns of mergers and acquisition activity in the financial service industry (1998)The economics of advertising (1972)Price and Advertising Signals of Product Quality (1986)The Shape of the Advertising Response Function (1999)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)Segmenting purchasers of organisational professional services: a risk‐based approach (1998)Corporate risk-taking: Exploring the effects of government affiliation and executives' incentives (2014)Relational communication and illusionary loyalty: Moderating role of self-construal (2017)The Theory of Price. (1954)Price Theory (1962)Optimal Advertising and Optimal Quality (1976)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Galbraith revisited: advertising in non-affluent societies (1980)The Theory of Monopolistic Competition (1957)Science and Statistics (1976)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers (1995)Who wins when price information is more ubiquitous? An experiment to assess how infomediaries influence price (2009)The Economics of Information (1961)Free Competition and the Optimal Amount of Fraud (1973)Does Consumer Believe on Advertisers? The Evaluation of Advertising Skepticism in India and China (2011)Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans? (2014)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales (2022)Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? (2022)A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool (2024)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1986What determines the elasticity of industry demand?62 cited
  • 1983Entry, Size Distribution, Scale, and Scope Economies in the Life Insurance Industry61 cited
  • 2004Japanese investors' choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays52 cited
  • 2021Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies45 cited
  • 1984The Economic Effects of Advertising: A Review of the Literature45 cited
  • 1982An Experiment in the Economics of Advertising22 cited
  • 1994The impact of firms' risk-taking attitudes on advertising budgets19 cited
  • 1989Modeling the effect of advertising on price response: An econometric framework and some preliminary findings15 cited
  • 1979The economic benefits and costs of trademarks: Lessons for the developing countries13 cited
  • 1986Are There Scale Economies in Advertising?9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work