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The AMA handbook of marketing for the service industries · Study

WorkThe AMA handbook of marketing for the service industries

Unknown author1991

Work1991

The AMA handbook of marketing for the service industries

Unknown author

65 citations·0/0 files stored·Choice Reviews Online

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

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1998Linking service climate and customer perceptions of service quality: Tests of a causal model.2003Service engineering—methodical development of new service products 1997Marketing Information: A Competitive Analysis 2007Service Orientation: Its Impact on Business Performance in the Medical Service Industry 2003Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches 1994‘Internal Marketing’ As an Approach to Human Resource Management: A New Perspective Or A Metaphor Too Far?2007Burnout and Service Employees' Willingness to Deliver Quality Service 2000The Importance of Internal Relationship Marketing for External Relationship Success

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Year1991

Typeother

Published1991-06-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations65

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.5860/choice.28-5729

openalex_workW593288616

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