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Competing through quality
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Competing through quality (1990)Competing through qualityCustomer Referral Behavior (2014)Customer Referral BehaviorA Theory of Cognitive Dissonance (1957)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)
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  • 2014Customer Referral Behavior27 cited

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