TRAVELSMART SUBURBS BRISBANE: A SUCCESSFUL PILOT OF A VOLUNTARY TRAVEL BEHAVIOUR CHANGE TECHNIQUE

Michael Roth

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Transportation Planning and Optimization Urban Transport and Accessibility Transportation and Mobility Innovations

Abstract

The TravelSmart Suburbs Brisbane pilot ran during 2001 and applied a voluntary travel behaviour change technique called IndiMark to a group of inner Brisbane suburbs. Use of environmentally friendly modes increased and overall private vehicle travel decreased by 10%.

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2002TravelSmart?large-scale cost-effective mobility management. Experiences from Perth, Western Australia 2001Promoting Active Transport: An intervention portfolio to increase physical activity as a means of transport

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2012Evaluation of south-Australia's TravelSmart project: Changes in community's attitudes to travel 2004Personalised marketing: improving evaluation 2017A critical appraisal of Individualised Marketing and Travel Blending interventions in Queensland and Western Australia from 1986–2011 2003A DIALOGUE ON INDIVIDUALISED MARKETING: ADDRESSING MISPERCEPTIONS

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