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Ethics in Marketing · Study

BookEthics in Marketing

N. Craig Smith1992

Book1992

Ethics in Marketing

N. Craig Smith · John A. Quelch

237 citations·0/0 files stored

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Ethics in Business and Education Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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2009Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?2007Studying the ethical consumer: a review of research 2002The ethicality of altruistic corporate social responsibility 2007Marketing with integrity: ethics and the service-dominant logic for marketing 1998Power and Influence in Organizations 2011Predictors, consequence, and measurement of ethical judgments: Review and meta-analysis 2009Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends 2004Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences

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Year1992

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Published1992-07-01

Languageen

Citations237

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ShelfEthics in Business and Education

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openalex_workW593830800

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