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Management-Handbuch Sport-Marketing
0 references·3 citing·12 second hop
Management-Handbuch Sport-Marketing (2001)Management-Handbuch Sport-MarketingErlebniswelten im Sponsoring (2013)Erlebniswelten im SponsoringCharacteristics of Voluntary Sports Clubs Management: a Sociological Perspective (2008)Characteristics of Voluntary …Die (Fußball-)Vereinsmarke — Konzeptionelle Grundlagen und ausgewählte Besonderheiten der Markenführung von Fußballvereinen (2004)Die (Fußball-)Vereinsmarke — …The Nature of Customer Value: An Axiology of Services in the Consumption Experience (1994)Users of the world, unite! The challenges and opportunities of Social Media (2009)Customer Engagement (2011)Soziale Systeme: Grundriß einer allgemeinen Theorie (1984)Organizational Learning: A Theory of Action Perspective (1997)Organisation und Entscheidung (2000)Determinants of an Innovation Process: A Case Study of Technological Innovation in a Community Sport Organization (2012)Professionalisation of sport federations – a multi-level framework for analysing forms, causes and consequences (2015)Sport is not industry: bringing sport back to sport management (2020)A Conceptual Framework for Assessing Brand Equity in Division I College Athletics (1998)Stellenwert und Gegenstand des Markenmanagement (2002)Strategie und Technik der Markenführung (2014)
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  • 2008Characteristics of Voluntary Sports Clubs Management: a Sociological Perspective165 cited
  • 2013Erlebniswelten im Sponsoring18 cited
  • 2004Die (Fußball-)Vereinsmarke — Konzeptionelle Grundlagen und ausgewählte Besonderheiten der Markenführung von Fußballvereinen12 cited

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