Some topics for qualitative research in psychology are unsuitable for or cannot be adapted to the traditional qualitative designs such as case study, ethnography, grounded theory, or phenomenology. This paper explores reasons for this, and proposes that psychological researchers can use a generic qualitative design in such situations. After discussing the types of topics most suitable for a generic qualitative design, the paper differentiates generic qualitative designs from the more traditional qualitative designs, with particular attention to how generic qualitative inquiry differs from phenomenological psychological research. Finally, appropriate procedures for data collection and for thematic data analysis in a generic model are discussed and described in detail.
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