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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers (2013)A/B Testing: The Most Powerful Way to Tur…The Ethics of Online Controlled Experiments (A/B Testing) (2023)The Ethics of Online Controll…Online Controlled Experiments and A/B Tests (2023)Online Controlled Experiments…Improving complex sale cycles and performance by using machine learning and predictive analytics to understand the customer journey (2018)Improving complex sale cycles…Der Wissensarbeitsplatz der Zukunft: Trends, Herausforderungen und Implikationen für das strategische IT-Management (2015)Der Wissensarbeitsplatz der Z…Evaluation and realisation of IS/IT benefits: an empirical study of current practice (1996)Individualization of Information Systems - Analyzing Antecedents of IT Consumerization Behavior (2013)Mobile Device Adaptation Efforts: The Impact of Hedonic and Utilitarian Value (2014)Der digitale Arbeitsplatz – KMU zwischen Tradition und Wandel (2017)Arbeit 4.0 – Konzepte für eine neue Arbeitsgestaltung in KMU (2018)Organizations in Transformation: Agility as Consequence or Prerequisite of Digitization? (2018)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Competitive Advantage: Creating and Sustaining Superior Performance (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Statistics for Experimenters: Design, Innovation and Discovery (2006)The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses (2011)Experimental evidence of massive-scale emotional contagion through social networks (2014)A Theory of Justice (1971)Women and Human Development (2000)The global landscape of AI ethics guidelines (2019)Towards a research ethics of real-world experimentation with emerging technology (2024)
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  • 2023Online Controlled Experiments and A/B Tests36 cited
  • 2023The Ethics of Online Controlled Experiments (A/B Testing)18 cited
  • 2015Der Wissensarbeitsplatz der Zukunft: Trends, Herausforderungen und Implikationen für das strategische IT-Management16 cited
  • 2018Improving complex sale cycles and performance by using machine learning and predictive analytics to understand the customer journey7 cited

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