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Mass Communication In India: A Sociological Perspective
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Mass Communication In India: A Sociological Perspective (2005)Mass Communication In India: A Sociologic…Role of the Media (2020)Role of the MediaCulture in advertising: model for Indian markets (2020)Culture in advertising: model…Differences between American and Indian consumers' visual images (2013)Differences between American …A Coefficient of Agreement for Nominal Scales (1960)Content Analysis in Consumer Research (1977)Understanding Cultural Differences (2004)What is in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions (2018)Determination and Quantification Of Content Validity (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Global Journalism: Topical Issues and Media Systems (2003)Watchdog or Lapdog? Media Freedom, Regime Type, and Government Respect for Human Rights (2009)The Mediatization of Culture and Society (2013)
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  • 2020Role of the Media10 cited
  • 2013Differences between American and Indian consumers' visual images8 cited
  • 2020Culture in advertising: model for Indian markets6 cited

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