Changing Appearances: Understanding Dress in Contemporary Society

George B. Sproles · Leslie Davis Burns

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Fashion and Cultural Textiles Consumer Perception and Purchasing Behavior Cultural and Historical Studies

Abstract

CONTENTS * Perspectives on the Nature of Fashion * The Birth and Evolution of New Fashions * A Theory of the Fashion Process * Fashion Life Cycles * Fashion Leadership * Social Process of Fashion Diffusion * The Mass Diffusion and Termination of Fashion Trends * Fashion Adopting and the Individual * Symbolic Dimension of Fashion * Fashion Communication Channels * Consumer Decision-Making Process * Forecasting Future Trends TEXT FEATURES Instructor's Guide includes objectives, outlines, key terms/concepts, in-class activities and exam questions fro each chapter. It also offers guidelines for projects and papers

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