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Marketing and competitive success · Study

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ChapterMarketing and competitive success

M BAKER1998

Chapter1998

Marketing and competitive success

69 citations·0/0 files stored·Elsevier eBooks

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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1998The wisdom of the war room: US campaigning and Americanization 1999Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance 1970Employee Perceptions of The Relationship Between Strategy, Rewards, and Organizational Performance 2000The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness 1995Life begins at 40?1994Implementation problems in industrial market segmentation 2010An analysis of marketing programmes adopted by regional small and medium‐sized enterprises 1996Theory of rejecting superior, new technologies

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Year1998

Typechapter

Published1998-01-01

VenueElsevier eBooks

Languageen

Citations69

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/b978-0-7506-3652-0.50006-4

openalex_workW598558608

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