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Cited by

• 1998The wisdom of the war room: US campaigning and Americanization114 cited
• 1999Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance107 cited
• 1970Employee Perceptions of The Relationship Between Strategy, Rewards, and Organizational Performance72 cited
• 2000The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness62 cited
• 1995Life begins at 40?61 cited
• 1994Implementation problems in industrial market segmentation58 cited
• 2010An analysis of marketing programmes adopted by regional small and medium‐sized enterprises53 cited
• 1996Theory of rejecting superior, new technologies50 cited
• 1998Prioritising target markets48 cited
• 2002Intertype competition: specialty food stores competing with supermarkets48 cited
• 2016Technology transfer, outsourcing, capability and performance: A comparison of foreign and local firms in Ghana45 cited
• 1996How Banks Apply Marketing Expertise to Develop New Derivatives28 cited
• 2000New product launch “mix” in growth and mature product markets25 cited
• 2019A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective