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ArticleWeb-based marketing

Arun K. Sharma2002

Article2002

Web-based marketing

Arun K. Sharma · Jagdish N. Sheth

230 citations·0/0 files stored·Journal of Business Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Digital Innovation in Industries

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References

1991Managing Brand Equity 1992The Changing Role of Marketing in the Corporation 2001The Loyalty Effect 1997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services 2000The Antecedents and Consequences of Customer-Centric Marketing 1973The Major Tasks of Marketing Management 1990A Customer‐based Competitive Analysis for Logistics Decisions 1995Life begins at 40?

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2005International e‐marketing: opportunities and issues 2013The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations 2020The role of product innovation and customer centricity in transforming tacit and explicit knowledge into profitability 2018Personal selling and the purchasing function: where do we go from here?2022Examining the effects of electronic service quality on online banking customer satisfaction: Evidence from Zambia 2016

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Year2002

Typearticle

Published2002-10-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations230

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/s0148-2963(02)00350-8

openalex_workW1518628689

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Consumer's Perception of Website Service Quality: An Empirical Study

2006An examination of the antecedents of e-customer loyalty in a confucian culture: The case of South Korea

2006The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam