The Major Tasks of Marketing Management

Philip Kotler

177 citations0/0 files storedJournal of Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

Marketers engage in a variety of tasks which are not carefully distinguished in the literature but which are radically different in the problems they pose. Eight different marketing tasks can be distinguished, each arising out of a unique state of demand. Depending upon whether demand is negative, nonexistent, latent, irregular, faltering, full, overfull, or unwholesome, the marketer finds himself facing a unique challenge to his craft and his concepts.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 177 citations exist upstream.

Cited by

2009Sustainability and business-to-business marketing: A framework and implications 1988The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing 2002Web-based marketing 2010Targeted Marketing and Public Health 2019Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice 2015Less is more: is a green demarketing strategy sustainable?2001Value Creation in Markets 2012Shaping exchanges, building markets

Imported from OpenAlex (CC0) — nothing here is generated.