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ArticleValue Creation in Markets

Arun K. Sharma2001

Article2001

Value Creation in Markets

Arun K. Sharma · Ram Krishnan · Dhruv Grewal

109 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Marketing and Advertising Strategies Corporate Governance and Management

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1990The Effect of a Market Orientation on Business Profitability 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Exploring the Implications of the Internet for Consumer Marketing 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions 2012Time – The Next Source of Competitive Advantage 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges

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2004Market-driving versus market-driven: Divergent roles of market orientation in business relationships 2014The uneasy transition from supply chains to ecosystems 2012The impact of network configurations on value constellations in business markets — The case of an innovation network 2011Value innovation, deliberate learning mechanisms and information from supply chain partners 2012

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Year2001

Typearticle

Published2001-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations109

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/s0019-8501(01)00153-5

openalex_workW32189146

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Deliberate Learning Mechanisms for Stimulating Strategic Innovation Capacity

2005The impact of customer relationship marketing on the firm performance: a Spanish case

2009Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents

2017The effect of marketing communication on business relationship loyalty