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Value Creation in Markets

16 references·16 citing·41 second hopsampled

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References

1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
2012Time – The Next Source of Competitive Advantage1,187 cited
1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
1992Creating project plans to focus product development.774 cited
1960The Marketing Revolution616 cited
2000The Role of the Internet in Supply Chain Management425 cited
1999Revisiting Marketing's Lawlike Generalizations285 cited

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2000

Understanding the Relationships among Brands, Consumers, and Resellers

261 cited

1973The Major Tasks of Marketing Management177 cited

Cited by

2004Market-driving versus market-driven: Divergent roles of market orientation in business relationships164 cited
2014The uneasy transition from supply chains to ecosystems132 cited
2012The impact of network configurations on value constellations in business markets — The case of an innovation network112 cited
2011Value innovation, deliberate learning mechanisms and information from supply chain partners112 cited
2012Deliberate Learning Mechanisms for Stimulating Strategic Innovation Capacity104 cited
2005The impact of customer relationship marketing on the firm performance: a Spanish case100 cited
2009Customer Loyalty in Clusters: Perceived Value and Satisfaction as Antecedents93 cited
2017The effect of marketing communication on business relationship loyalty90 cited
2010The RBV and value creation: a managerial perspective77 cited
2011Multidimensional perspective of perceived value in industrial clusters74 cited
2007Importance of company size in long‐term orientation of supply function: an empirical research63 cited
2006Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis59 cited
2012Brand equity in B2B services and consequences for the trade show industry59 cited
2014Value appropriation in business exchange – literature review and future research opportunities53 cited
2011Internationalisation and the internet in UK manufacturing SMEs53 cited
2004Analysis and evaluation of e‐supply chain performances52 cited