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Cited by

• 2009Sustainability and business-to-business marketing: A framework and implications344 cited
• 1988The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing335 cited
• 2010Targeted Marketing and Public Health230 cited
• 2002Web-based marketing230 cited
• 2019Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice172 cited
• 2015Less is more: is a green demarketing strategy sustainable?117 cited
• 2001Value Creation in Markets109 cited
• 2012Shaping exchanges, building markets108 cited
• 2008Music-brand congruency in highand low-cognition radio advertising95 cited
• 2007The mode of exchange and shaping of markets: Distributor influence in the Swedish post-war food industry95 cited
• 1994Environmental management:The construct and research propositions90 cited
• 2009Why integrating purchasing with marketing is both inevitable and beneficial87 cited
• 2011Philip Kotler's Contributions to Marketing Theory and Practice71 cited
• 2006Thrill seeking: the type T personality and extreme sports69 cited
• 2018