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Segmenting a market in the making: Industrial market segmentation as construction · Study

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ArticleSegmenting a market in the making: Industrial market segmentation as construction

Debbie Harrison2009

Article2009

Segmenting a market in the making: Industrial market segmentation as construction

Debbie Harrison · Hans Kjellberg

91 citations·0/0 files stored·Industrial Marketing Management

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Management and Organizational Studies Marketing and Advertising Strategies Service and Product Innovation

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References

2002Systematic combining: an abductive approach to case research 1985Of strategies, deliberate and emergent 1994What Is a Case? Exploring the Foundations of Social Inquiry 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 2002How should companies interact in business networks?2004Using case methods in the study of contemporary business networks 1983Case and Situation Analysis 1972A General Model for Understanding Organizational Buying Behavior

Cited by

2020Market innovation: A literature review and new research directions 2013The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations 2011Actor network pictures and networking activities in business networks: An experimental study 2014Performing market segmentation: a performative perspective 2021Market-shaping: navigating multiple theoretical perspectives 2015

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Details

Year2009

Typearticle

Published2009-09-09

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations91

Files0 public / 0

ShelfManagement and Organizational Studies

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doi10.1016/j.indmarman.2009.05.016

openalex_workW2089725322

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Sense-making in business markets – the interplay between cognition, action and outcomes

2020Comparison and cross-pollination of two fields of market systems studies

2017Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector