References

• 2002Systematic combining: an abductive approach to case research4,931 cited
• 1985Of strategies, deliberate and emergent4,634 cited
• 1994What Is a Case? Exploring the Foundations of Social Inquiry1,943 cited
• 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
• 2002How should companies interact in business networks?1,519 cited
• 2004Using case methods in the study of contemporary business networks1,071 cited
• 1983Case and Situation Analysis1,013 cited
• 1972A General Model for Understanding Organizational Buying Behavior914 cited
• 2000Market-Driven Versus Driving Markets900 cited
• 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
• 1990Longitudinal Field Research Methods for Studying Processes of Organizational Change832 cited
• 1995Business Marketing: An Interaction and Network Perspective446 cited
• 2007Process thinking in strategic organization427 cited
• 2007Markets, market-making and marketing390 cited
• 2007Case research in purchasing and supply management: Opportunities and challenges368 cited