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Market-Driven Versus Driving Markets · Study

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ArticleMarket-Driven Versus Driving Markets

A. K. Kohli2000

Article2000

Market-Driven Versus Driving Markets

A. K. Kohli · Arunaditya Sahay

900 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Business Strategies and Innovation Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1998The Knowledge-Creating Company 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994Competing for the Future 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS 1983Central Perspectives and Debates in Organization Theory 1958Marketing Behavior and Executive Action

Cited by

2020Effects of COVID-19 on business and research 2001Customer Orientation 2005The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*2004R&D, organization structure, and the development of corporate technological knowledge 2010Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?2011Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

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2005Customer orientation, conflict, and innovativeness in Japanese sales departmentsarticle · 6 shared references 2007The effect of a buyer's market orientation on attitudinal loyalty toward a supplier: is dependence a moderator?article · 6 shared references 2004Responsive and Proactive Market Orientation and New‐Product Success*article · 5 shared references 2001An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovationarticle · 5 shared references 2000The Effect of Market Orientation on Product Innovationarticle · 5 shared references 2005Learning orientation and market orientationarticle · 5 shared references

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Year2000

Typearticle

Published2000-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations900

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1177/0092070300281005

openalex_workW2048757972

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2011Corporate effectuation: Entrepreneurial action and its impact on R&D project performance

2005Market Orientation and the New Product Paradox