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Web-based marketing
8 references·16 citing·49 second hop
Web-based marketing (2002)Web-based marketingThe Loyalty Effect (2001)The Loyalty EffectThe Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services (1997)Customer Satisfaction, Produc…Life begins at 40? (1995)Life begins at 40?The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Managing Brand Equity (1991)Managing Brand EquityA Customer‐based Competitive Analysis for Logistics Decisions (1990)A Customer‐based Competitive …The Major Tasks of Marketing Management (1973)The Major Tasks of Marketing …Examining the effects of electronic service quality on online banking customer satisfaction: Evidence from Zambia (2022)Examining the effects of elec…The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence (2021)The influence of technologica…The role of product innovation and customer centricity in transforming tacit and explicit knowledge into profitability (2020)The role of product innovatio…Personal selling and the purchasing function: where do we go from here? (2018)Personal selling and the purc…Pricing and Benefit of Decentralization for Competing Supply Chains With Fixed Costs (2017)Pricing and Benefit of Decent…Consumer's Perception of Website Service Quality: An Empirical Study (2016)Consumer's Perception of Webs…The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations (2013)The impact of website content…A classification schema of co-production of goods: an open-systems perspective (2013)A classification schema of co…Toward an evolution strategy for the digital goods business (2012)Toward an evolution strategy …The Relative Use of Contextual and Temporal Reference Price Components in Hotel and Airline Purchases (2010)The Relative Use of Contextua…The shift in sales organizations in business‐to‐business services markets (2007)The shift in sales organizati…E‐tail spending patterns and the importance of online store familiarity (2007)E‐tail spending patterns and …The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam (2006)The Knowledge-Creating Role o…Online shopping portals: an option for traditional retailers? (2006)Online shopping portals: an o…An examination of the antecedents of e-customer loyalty in a confucian culture: The case of South Korea (2006)An examination of the anteced…International e‐marketing: opportunities and issues (2005)International e‐marketing: op…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The End of History and the Last Man (1992)Hunt versus Anderson: Round 16 (1994)New Labour and the `problem of men' (2002)How can a shareholder value approach improve marketing's strategic influence? (2003)An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object (1963)An Attitude Model for the Study of Brand Preference (1972)Segmentation of Markets Based on Customer Service (1990)Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model (2011)Investigating the different approaches to importance–performance analysis (2014)Journal of Business Logistics (2018)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)THE GLOBALIZATION OF MARKETS (1983)Global strategy: An organizing framework (1987)E-Marketing-A literature Review from a Small Businesses perspective (2010)A systematic literature review of big data adoption in internationalization (2019)Digital mediation in business-to-business marketing: A bibliometric analysis (2019)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)Understanding Customer Experience Throughout the Customer Journey (2016)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The balanced scorecard : measures that drive performance (1992)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)\nThe use of partial least squares path modeling in international marketing (2009)E-loyalty driven by website quality: The case of destination marketing organization websites (2017)Barriers to the adoption of sustainable supply chain management practices: Moderating role of firm size (2020)Understanding the role of perceived satisfaction with autonomy, competence, and relatedness in the CSR context (2020)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing (1988)Sustainability and business-to-business marketing: A framework and implications (2009)Targeted Marketing and Public Health (2010)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1991Managing Brand Equity3,818 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2001The Loyalty Effect1,406 cited
  • 1997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services1,380 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1973The Major Tasks of Marketing Management177 cited
  • 1990A Customer‐based Competitive Analysis for Logistics Decisions127 cited
  • 1995Life begins at 40?61 cited

Cited by

  • 2005International e‐marketing: opportunities and issues200 cited
  • 2013The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations174 cited
  • 2020The role of product innovation and customer centricity in transforming tacit and explicit knowledge into profitability57 cited
  • 2018Personal selling and the purchasing function: where do we go from here?51 cited
  • 2022Examining the effects of electronic service quality on online banking customer satisfaction: Evidence from Zambia50 cited
  • 2016Consumer's Perception of Website Service Quality: An Empirical Study47 cited
  • 2006

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

An examination of the antecedents of e-customer loyalty in a confucian culture: The case of South Korea
44 cited
  • 2006The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam41 cited
  • 2012Toward an evolution strategy for the digital goods business34 cited
  • 2007E‐tail spending patterns and the importance of online store familiarity31 cited
  • 2017Pricing and Benefit of Decentralization for Competing Supply Chains With Fixed Costs30 cited
  • 2007The shift in sales organizations in business‐to‐business services markets30 cited
  • 2010The Relative Use of Contextual and Temporal Reference Price Components in Hotel and Airline Purchases25 cited
  • 2021The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence25 cited
  • 2006Online shopping portals: an option for traditional retailers?23 cited
  • 2013A classification schema of co-production of goods: an open-systems perspective22 cited