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Persuasion : new directions in theory and research
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Persuasion : new directions in theory and research (1980)Persuasion : new directions in theory and…Can consumers be persuaded on brand microblogs? An empirical study (2017)Can consumers be persuaded on…Zika vaccine misconceptions: A social media analysis (2016)Zika vaccine misconceptions: …Treating Thoughts as Material Objects Can Increase or Decrease Their Impact on Evaluation (2012)Treating Thoughts as Material…Exploratory and Confirmatory Factor Analysis: Understanding Concepts and Applications (2008)Exploratory and Confirmatory …Persuasion As a Dynamic, Multidimensional Process: An Investigation of Individual and Intraindividual Differences (2004)Persuasion As a Dynamic, Mult…Persuasion and Attitude Change (2003)Persuasion and Attitude ChangeWhat makes a text persuasive? 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  • 2003Persuasion and Attitude Change176 cited
  • 1990Moral Exclusion, Personal Goal Theory, and Extreme Destructiveness157 cited
  • 2016Zika vaccine misconceptions: A social media analysis143 cited
  • 1985The validity of the communication competency assessment instrument112 cited
  • 2017Can consumers be persuaded on brand microblogs? An empirical study107 cited
  • 1993Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources97 cited
  • 2008Exploratory and Confirmatory Factor Analysis: Understanding Concepts and Applications75 cited
  • 2004Persuasion As a Dynamic, Multidimensional Process: An Investigation of Individual and Intraindividual Differences61 cited
  • 2012Treating Thoughts as Material Objects Can Increase or Decrease Their Impact on Evaluation58 cited
  • 2001Communication Forms in U.S. Presidential Campaigns56 cited
  • 1999The Role of Political Language Forms and Language Coherence in the Organizational Change Process55 cited
  • 1990The Use and Consequences of Verbal Influence Strategies During Interpersonal Disagreements55 cited
  • 1991Effects of leader‐member exchange on subordinates’ upward influence attempts49 cited
  • 2001What makes a text persuasive? Comparing students’ and experts’ conceptions of persuasiveness

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44 cited
  • 2000Perlocutions: The Achilles' heel of speech act theory42 cited
  • 2001Profiling Persuasion: The Role of Beliefs, Knowledge, and Interest in the Processing of Persuasive Texts That Vary by Argument Structure42 cited