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Political Marketing and British Political Parties: The Party's Just Begun

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Electoral Systems and Political Participation Media Studies and Communication Political and Economic history of UK and US

Abstract

1. Political marketing and political parties - what is it all about 2. Thatcher - the marketing pioneer 3. Labour's resistance to political marketing 4. A triumph of presentation over the product - Labour 1983-1987 5. The limited effect of limited marketing - why Labour did not win in 1992 6. The fall of the Conservatives and the neglect of political marketing 7. Blair and the new Labour design - 1992-1999 8. Conclusion - The party's just begun

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