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Cited by

• 2007Political Marketing and Professionalized Campaigning135 cited
• 2001The product, sales and market‐oriented party ‐ How Labour learnt to market the product, not just the presentation97 cited
• 2005A Conceptual Model of Political Market Orientation70 cited
• 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
• 2014The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term39 cited
• 2010Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing34 cited
• 2009Parteien, Politik und Medien. Wandel der Politikvermittlung unter den Bedingungen der Mediendemokratie29 cited
• 2003The Rise of a Proactive Local Media Strategy in British Political Communication: clear continuities and evolutionary change 1966-200120 cited
• 2014The Social Media Usage and the Transformation of Political Marketing and Campaigning of the Emerging Democracy in Indonesia18 cited
• 2017Understanding the Social Media Strategies of U.S. Primary Candidates17 cited
• 2015Professionalization11 cited
• 2015Interactivity and Political Communication: hypermedia campaigning in the UK10 cited
• 2014The Changing Nature of Party Election Broadcasts: The Growing Influence of Political Marketing9 cited