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DAGMAR, defining advertising goals for measured advertising results
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DAGMAR, defining advertising goals for measured advertising results (1995)DAGMAR, defining advertising goals for me…Principles of Integrated Marketing Communications (2021)Principles of Integrated Mark…Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…Cause‐related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods (2007)Cause‐related marketing: a ne…Measuring competitive intelligence effectiveness: Insights from the advertising industry (2001)Measuring competitive intelli…The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)How Rhetoric Theory Informs the Creative Advertising Development Process (2018)Deconstructing the Menace: Use of Fake Accent on Private Radio Stations in Nigeria (2019)Attention, Attitude, and Affect in Response to Advertising (1994)Conclusions from the ARF's copy research validity project (1994)Industry clockspeed's impact on business innovation success factors (2011)An overview of articles on Competitive Intelligence in JCIM and CIR (2013)The Persistence of a Stigmatized Practice: A Study of Competitive Intelligence (2015)Attention, Attitude, and Affect in Response to Advertising (2019)A Model for Predictive Measurements of Advertising Effectiveness (1961)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)How Advertising Works: What Do We Really Know? (1999)Cause-related marketing 2.0: Connection, collaboration and commitment (2014)Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention (2022)Investigating the impact of brand vs cause interaction on cause related advertisements (2023)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Marketing management: analysis. planning. implementation and control (2000)
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  • 2001Measuring competitive intelligence effectiveness: Insights from the advertising industry59 cited
  • 2021Principles of Integrated Marketing Communications20 cited
  • 2007Cause‐related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods20 cited
  • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited

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