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Global Marketing Strategy
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Global Marketing Strategy (1998)Global Marketing StrategyWebInternational: Combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing planning (2010)WebInternational: Combining W…Strategie internacjonalizacji polskich przedsiębiorstw w warunkach akcesji Polski do Unii Europejskiej (2010)Strategie internacjonalizacji…A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system (2005)A Web-enabled hybrid approach…Customer service and organizational learning in the context of strategic marketing (2004)Customer service and organiza…Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship (2003)Strategic marketing of furthe…Functions and responsibilities of marketing auditors in measuring organisational performance (2003)Functions and responsibilitie…Leadership and Performance Beyond Expectationsby BassBernard M.. New York: Free Press, 1985, 256 pp., $24.95. (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)A strategic approach to sustainable partnership development (2008)What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy? (2008)Principles of Marketing (1972)Marketing Concepts and Strategies (1989)Basic Marketing: A Global-managerial Approach (1992)Models of Man. (1959)The Structure of "Unstructured" Decision Processes (1976)Strategy and the Internet. (2001)GOS tree (Goal–Objective–Strategy tree) approach to strategic planning using a fuzzy-Delphi process: An application to the Indian Shrimp Industry (2009)An Agent-Based Knowledge Management Framework for Marketing-Mix Decision Making (2013)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Entry Strategies for International Markets (1988)Decision support systems and intelligent systems (1997)Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research (2021)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Universities in a competitive global marketplace (2006)Corporate Identity Management and Employee Brand Support: Enhancing Marketisation in Higher Education Sector (2017)The Competitive Advantage of Nations (1991)The Theory of the Growth of the Firm (1995)Firm resources and sustained competitive advantage (2004)The Size and the Strategic International Orientation : the Use of EPRG Model among Polish Family and Non-Family Firms (2014)
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  • 2003Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship50 cited
  • 2005A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system41 cited
  • 2010Strategie internacjonalizacji polskich przedsiębiorstw w warunkach akcesji Polski do Unii Europejskiej26 cited
  • 2004Customer service and organizational learning in the context of strategic marketing24 cited
  • 2010WebInternational: Combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing planning12 cited
  • 2003Functions and responsibilities of marketing auditors in measuring organisational performance7 cited

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