Entrepreneurial Marketing: Competing by Challenging Conventions

Ian Chaston

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Entrepreneurship Studies and Influences Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

Entrepreneurship and Market Conventions Understanding the Conventional Competitor Mapping the Future Entrepreneurial Promotion Entrepreneurial Pricing and Distribution Entrepreneurial New Product Development Time and Process-Based Entrepreneurship Large Firm Entrepreneurship Small Firm Entrepreneurship Entrepreneurial Service Marketing Entrepreneurial Public Sector Service Provision Learning, Knowledge Platforms and Networks

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2011A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky 2010Barriers to e-marketing adoption among small and medium enterprises (SMEs) in the Vaal Triangle 2016Bricolage in the marketing efforts of a social enterprise 2010BrewDog: Business Growth for Punks!2011Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse 2018A Review on the Evolution and Definition of Entrepreneurial Marketing

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