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Entrepreneurial Marketing: Competing by Challenging Conventions
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Entrepreneurial Marketing: Competing by Challenging Conventions (2000)Entrepreneurial Marketing: Competing by C…A Review on the Evolution and Definition of Entrepreneurial Marketing (2018)A Review on the Evolution and…Bricolage in the marketing efforts of a social enterprise (2016)Bricolage in the marketing ef…Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse (2011)Diskussionslinien der Entrepr…A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky (2011)A Tale of Two Spirits: Entrep…BrewDog: Business Growth for Punks! (2010)BrewDog: Business Growth for …Barriers to e-marketing adoption among small and medium enterprises (SMEs) in the Vaal Triangle (2010)Barriers to e-marketing adopt…The Structure of Scientific Revolutions (1963)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Theory of Economic Development (2003)Marketing Research: An Applied Orientation (1994)Strategy and the Internet. (2001)Diffusion of Innovations (2015)The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance (2017)Strategic management of small firms in hostile and benign environments (1989)Competing for the Future (1994)Evolving to a New Dominant Logic for Marketing (2003)The entrepreneurial marketing of Trumpet Records (2016)Entrepreneurial Marketing Mindset: What Entrepreneurs Should Know? (2020)The Impact of Entrepreneurial Marketing on The Firm Performance (2023)Five stages of growth in small business (1987)The Five Stages of Small Business Growth (2002)Entrepreneurship and Small Business (2016)Case Study Research: Design and Methods (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Entrepreneurial Marketing Theory: Current Developments and Future Research Agenda (2020)Personality traits and bricolage as drivers of sustainable social responsibility in family SMEs: A COVID‐19 perspective (2021)Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda (2023)Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Application of Entrepreneurial Marketing to the Marketing Mix: Why it Matters to SMEs in Malaysia? (2018)
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  • 2011A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky38 cited
  • 2010Barriers to e-marketing adoption among small and medium enterprises (SMEs) in the Vaal Triangle31 cited
  • 2016Bricolage in the marketing efforts of a social enterprise29 cited
  • 2010BrewDog: Business Growth for Punks!14 cited
  • 2011Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse12 cited
  • 2018A Review on the Evolution and Definition of Entrepreneurial Marketing11 cited

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