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The Impact of Entrepreneurial Marketing on The Firm Performance · Study

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ArticleThe Impact of Entrepreneurial Marketing on The Firm Performance

Imen Ouragini2023

Article2023

The Impact of Entrepreneurial Marketing on The Firm Performance

Imen Ouragini · Lassâad Lakhal

19 citations·0/0 files stored·Journal of the Knowledge Economy

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Entrepreneurship Studies and Influences Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance 1995Constructing validity: Basic issues in objective scale development.1979Reliability and Validity Assessment 1998A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 2009The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses 2006Essentials of research design and methodology 2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives

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2024Linking business sustainable development with entrepreneurial marketing practices: Evidence from small and medium enterprises in Ethiopia 2023The Effect of Entrepreneurial Marketing Education on The Determinants of Students' Entrepreneurial Intention 2023The Role of Entrepreneurial Universities in Promoting Entrepreneurship Education: A Comparative Study Between Public and Private Technology Institutes

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2020Entrepreneurial Marketing Mindset: What Entrepreneurs Should Know?chapter · 20 shared references 2023Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agendareview · 14 shared references 2020Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm sizearticle · 13 shared references 2021Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?article · 13 shared references 2011An Empirical Investigation of Entrepreneurial Marketing and the Role of Entrepreneurial Orientationthesis · 13 shared references 2020Viewing marketing through entrepreneurial mindset: a systematic reviewreview · 12 shared references

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Year2023

Typearticle

Published2023-05-01

VenueJournal of the Knowledge Economy

ISSN-L1868-7865

Languageen

Citations19

Files0 public / 0

ShelfEntrepreneurship Studies and Influences

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doi10.1007/s13132-023-01352-3

openalex_workW4367554044

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