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• 2000Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model73 cited
• 2012On Behaviorism in the Cognitive Revolution: Myth and Reactions45 cited
• 2016Explaining Consumer Choice30 cited
• 1995Patterns, acts, and self-control: Rachlin's theory20 cited
• 2000Pitfalls of Behavioral Selectionism17 cited
• 2010A natureza comportamental da mente: behaviorismo radical e filosofia da mente16 cited
• 2008Intentional Behaviorism Revisited15 cited
• 1999Radical Behaviorism12 cited
• 1995The future is uncertain: Eat dessert first11 cited
• 1995Transcendence, guilt, and self-control11 cited
• 2009Intentional Consequences of Self-Instruction6 cited
• 2008THE CONCEPT OF REINFORCEMENT: EXPLANATORY OR DESCRIPTIVE?4 cited
• 1995Further choices for molar theory4 cited
• 1995Thinking is a difficult habit to break4 cited
• 1995Does behaviorism explain self-control?3 cited
• 1995