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The Mythologizing of Mark Twain
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The Mythologizing of Mark Twain (1986)The Mythologizing of Mark TwainBrand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise (2014)Brand Management: Samuel Clem…The Principles of Psychology (1891)Land of Desire: Merchants, Power, and the Rise of a New American Culture. (1994)Selling Culture: Magazines, Markets and Class at the Turn of the Century (1996)
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  • 2014Brand Management: Samuel Clemens, Trademarks, and the Mark Twain Enterprise7 cited

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