Advertising and anthropology: ethnographic practice and cultural perspectives

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Anthropology: Ethics, History, Culture American History and Culture Anthropological Studies and Insights

Abstract

Preface Part One: Introduction Anthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising Agencies Advertising Meetings and Client Relationships Rituals of Creativity in Advertising Agencies Fieldwork in Advertising Research Advertising Emotions Creativity, Person and Place Part Three: Applying Anthropology in Advertising Agencies Advertising, Automobiles and the Branding of Luxury Business Anthropology Beyond Ethnography Ethics in Advertising Hybrid Research Methodologies and Business Success Part Four: Conclusion The Future of Advertising Anthropology References Index

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2017Qualitative Research in Advertising 2016Women's bodies, menstruation and marketing “protection:” interpreting a paradox of gendered discourses in consumer practices and advertising campaigns 2015Relationship advertising: How advertising can enhance social bonds 2015The corporation performed: minutes from the rituals of annual general meetings 2015Collaboration Between Management and Anthropology Researchers: Obstacles and Opportunities 2016Business Ethics as an Ethical Self-Promotion? How Advertising Executives Promote their Activity

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