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Relationship advertising: How advertising can enhance social bonds · Study

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ArticleRelationship advertising: How advertising can enhance social bonds

Timothy de Waal Malefyt2015

Article2015

Relationship advertising: How advertising can enhance social bonds

Timothy de Waal Malefyt

26 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

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1963The Structure of Scientific Revolutions 2020Modernity and Self-Identity: Self and Society in the Late Modern Age 2025Advances in Consumer Research 1988Possessions and the Extended Self 2017Ethnographic Interview 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1986The Social Life of Things 1992Modernity and self-identity: self and society in the late modern age

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2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation

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Year2015

Typearticle

Published2015-07-05

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations26

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2015.06.036

openalex_workW744351608

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