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Entrepreneurial Marketing: Global Perspectives
15 references·8 citing·49 second hop
Entrepreneurial Marketing: Global Perspectives (2013)Entrepreneurial Marketing: Global Perspec…Extending Women's Entrepreneurship Research in New Directions (2012)Extending Women's Entrepreneu…Entrepreneurship as connecting: some implications for theorising and practice (2012)Entrepreneurship as connectin…Research in marketing and entrepreneurship: a retrospective viewpoint (2011)Research in marketing and ent…Entrepreneurial and SME marketing (2011)Entrepreneurial and SME marke…Understanding the older entrepreneur: Comparing Third Age and Prime Age entrepreneurs in Finland (2008)Understanding the older entre…Enterprise support for older entrepreneurs: the case of PRIME in the UK (2008)Enterprise support for older …A Grounded Theory of Portfolio Working (2006)A Grounded Theory of Portfoli…The Orkney based craft entrepreneur: remote yet global? (2005)The Orkney based craft entrep…UNDERSTANDING THE GREY ENTREPRENEUR (2004)UNDERSTANDING THE GREY ENTREP…The self-designed career in later life: a study of older portfolio workers in the United Kingdom (2003)The self-designed career in l…Learning as an activity of interdependent people (2003)Learning as an activity of in…The empty raincoat (2002)The empty raincoatThe experience economy: work is theatre & every business a stage (1999)The experience economy: work …Marketing and entrepreneurship in SMEs : An innovative approach (1995)Marketing and entrepreneurshi…The Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…Three decades in the making: The evolution of entrepreneurial marketing (2020)Three decades in the making: …The role of innovation, entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants (2020)The role of innovation, entre…How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in Jordan (2020)How can entrepreneurial marke…Toward a model of brand strategy adoption (2016)Toward a model of brand strat…Strategies Snarks and stories: SME owner manager perceptions of business advisers (2016)Strategies Snarks and stories…Perspectives of Entrepreneurship and Its Impact on Stakeholders’ Co-Creation (2015)Perspectives of Entrepreneurs…Loyalty card adoption in SME retailers: the impact upon marketing management (2015)Loyalty card adoption in SME …Let the Cork Fly: Creativity and Innovation in a Family Business (2014)Let the Cork Fly: Creativity …Understanding the small business sector (1995)What Makes an Entrepreneur? 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(2018)Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research1 (1999)Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review (2006)Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice (2009)‘Fit for purpose’ contractual relations: determining a theoretical framework for construction projects (1997)Employment and the family : the reconfiguration of work and family life in contemporary societies (2006)The 21st century challenge for science education: Assessing scientific reasoning (2013)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
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References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 2012Extending Women's Entrepreneurship Research in New Directions548 cited
  • 1995Marketing and entrepreneurship in SMEs : An innovative approach534 cited
  • 2002The empty raincoat287 cited
  • 2004UNDERSTANDING THE GREY ENTREPRENEUR248 cited
  • 2012Entrepreneurship as connecting: some implications for theorising and practice229 cited
  • 2003Learning as an activity of interdependent people207 cited
  • 2008Understanding the older entrepreneur: Comparing Third Age and Prime Age entrepreneurs in Finland184 cited
  • 2011Entrepreneurial and SME marketing177 cited
  • 2008Enterprise support for older entrepreneurs: the case of PRIME in the UK108 cited
  • 2003The self-designed career in later life: a study of older portfolio workers in the United Kingdom70 cited
  • 2006A Grounded Theory of Portfolio Working66 cited
  • 2011Research in marketing and entrepreneurship: a retrospective viewpoint39 cited
  • 2005The Orkney based craft entrepreneur: remote yet global?20 cited

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Cited by

  • 2015Loyalty card adoption in SME retailers: the impact upon marketing management53 cited
  • 2020The role of innovation, entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants34 cited
  • 2014Let the Cork Fly: Creativity and Innovation in a Family Business31 cited
  • 2020Three decades in the making: The evolution of entrepreneurial marketing19 cited
  • 2016Strategies Snarks and stories: SME owner manager perceptions of business advisers11 cited
  • 2016Toward a model of brand strategy adoption11 cited
  • 2020How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in Jordan10 cited
  • 2015Perspectives of Entrepreneurship and Its Impact on Stakeholders’ Co-Creation6 cited