Product development : success through product and cycle-time excellence

Michael E. McGrath · Michael T. Anthony · Amram R. Shapiro

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Product Development and Customization Business Strategies and Innovation Technology Assessment and Management

Abstract

Part 1 Product development - the next battleground: competitive advantage through product development cutting time-to-market in half achieving product excellence. Part 2 The product development process: the overall product development process new product planning technology strategy in product planning the core team approach to project organization project team leadership the phase review process and effective management decision making structured product development cross project management design techniques. Part 3 Implementation: changing the culture getting started.

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1994The R&D Effectiveness Index: A Metric for Product Development Performance 2005Modular product platform design 1996Customizing concurrent engineering processes: Five case studies 2010Design for Six Sigma: caveat emptor 1999Learning from the Best New Product Developers 1999A Laddering Approach to the Use of Methods and Techniques to Reduce the Cycle Time of New‐to‐the‐Firm Products 2001Manufacturing and supplier roles in product development 2013Interpretive structural modelling for critical success factors of R&D performance in Indian manufacturing firms

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