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Preface - Michael Hennessy Martin Fishbein's Legacy: The Reasoned Action Approach - Icek Ajzen The Quantitative Analysis of Reasoned Action Theory - Amy Bleakley and Michael Hennessy Measurement Models for Reasoned Action Theory - Michael Hennessy, Amy Bleakley and Martin Fishbein The Reasoned Action Model: Directions for Future Research - James Jaccard Beliefs Underlying Eating Better and Moving More: Lessons Learned from Comparative Salient Belief Elicitations with Adults and Youths - Susan E. Middlestadt Perceived Behavioral Control in Reasoned Action Theory: A Dual Aspect Interpretation - Marco Yzer Developing Media Interventions to Reduce Household Sugar-Sweetened Beverage Consumption - Amy Jordan, Jessica Taylor Piotrowski, Amy Bleakley, and Giridhar Mallya Understanding Tailored Internet Smoking Cessation Messages: A Reasoned Action Approach - Brenda Curtis The Reasoned Action Approach in HIV Risk-Reduction Strategies for Adolescents - John B Jemmott III A Reasoned Action Approach to HIV Prevention for Persons with Serious Mental Illness - Michael B. Blank and Michael Hennessy
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