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• 2010PRISM: A Planned Risk Information Seeking Model531 cited
• 2004Complementarity in Consumption of News Types Across Traditional and New Media431 cited
• 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
• 2005Relationship marketing and consumer switching behavior334 cited
• 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
• 2007Testing the Linkages Among the Organization?Public Relationship and Attitude and Behavioral Intentions291 cited
• 1984Negative Political Advertising: Some Empirical Findings287 cited
• 1984MEDIA AND THE SOCIAL CONSTRUCTION OF REALITY283 cited
• 1999How Advertising Works on the WWW: Modified Elaboration Likelihood Model281 cited
• 2019How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities241 cited
• 2006Seeking and Processing Information about Impersonal Risk232 cited
• 2009Selective Exposure in the Internet Age: The Interaction between Anxiety and Information Utility228 cited
• 1987COMMUNICATIONS RESEARCH SINCE LAZARSFELD216 cited
• 2014Mobile marketing: A literature review on its value for consumers and retailers