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New models for mass communication research · Study

BookNew models for mass communication research

Unknown author1973

Book1973

New models for mass communication research

Unknown author

450 citations·0/0 files stored

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Media Studies and Communication Media and Digital Communication Media and Communication Studies

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2010PRISM: A Planned Risk Information Seeking Model 2004Complementarity in Consumption of News Types Across Traditional and New Media 1990A Review and Critique of the Hierarchy of Effects in Advertising 2005Relationship marketing and consumer switching behavior 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation 2007Testing the Linkages Among the Organization?Public Relationship and Attitude and Behavioral Intentions 1984Negative Political Advertising: Some Empirical Findings 1984MEDIA AND THE SOCIAL CONSTRUCTION OF REALITY

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Year1973

Typebook

Published1973-01-01

Languageen

Citations450

Files0 public / 0

ShelfMedia Studies and Communication

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openalex_workW609147242

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