Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

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Accounting and Organizational Management Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

Acknowledgements. Preface. Pricing for Profitability. Economics and Demand. Competitive Strategy and Pricing. Understanding Pricing Strategy. Costs. Activity-Based Costing. Activity-Based Pricing. Activity-Based Pricing Models. Influence of Capacity Utilization. Target Pricing. Price Negotiations. Conclusions and Summary. Glossary. Index.

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