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Big Data Marketing: Engage Your Customers More Effectively and Drive Value
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  • 2024A review of strategic decision-making in marketing through big data and analytics25 cited
  • 2015Big data based system model of electronic commerce18 cited
  • 2014University Presses in the Twenty-first Century: The Potential Impact of Big Data and Predictive Analytics on Scholarly Book Marketing18 cited
  • 2015Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive13 cited
  • 2015Campaign management design based on segmentation by rank clusters9 cited

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