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ArticleAn Empirical Comparison of Methods

Klaus Backhaus2005

Article2005

An Empirical Comparison of Methods

Klaus Backhaus · Markus Voeth · Christina Sichtmann

35 citations·0/0 files stored·International Journal of Market Research

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Business Strategies and Management Research Marketing and Advertising Strategies Statistical Methods and Applications

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References

1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1960The Social Psychology of Groups 2002Measuring Consumers' Willingness to Pay at the Point of Purchase 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments 1995Homegrown Values and Hypothetical Surveys: Is the Dichotomous Choice Approach Incentive-Compatible?2003Pricing: Making Profitable Decisions 1981Design and Marketing of New Products 1994Hypothetical Surveys and Real Economic Commitments

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2009Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Researcharticle · 7 shared references 2001Measuring Consumer Willingness to Pay at the Point of Purchasepreprint · 7 shared references 2009Définition, mesure et déterminants du consentement à payer du consommateur: synthèse critique et voies de recherchearticle · 7 shared references 2007Reservation Price as a Range: An Incentive-Compatible Measurement Approacharticle · 6 shared references 2003Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaftenarticle · 6 shared references 2021Choice-Based Conjoint Analysischapter · 5 shared references

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Year2005

Typearticle

Published2005-09-01

VenueInternational Journal of Market Research

ISSN-L1470-7853

Languageen

Citations35

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1177/147078530504700502

openalex_workW611577896

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