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An Empirical Comparison of Methods
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References

  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1960The Social Psychology of Groups2,173 cited
  • 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
  • 1962Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments707 cited
  • 1995Homegrown Values and Hypothetical Surveys: Is the Dichotomous Choice Approach Incentive-Compatible?535 cited
  • 2003Pricing: Making Profitable Decisions424 cited
  • 1981Design and Marketing of New Products349 cited
  • 1994Hypothetical Surveys and Real Economic Commitments349 cited
  • 1994Combining revealed and stated preferences data263 cited
  • 1992An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models253 cited
  • 1993Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef223 cited
  • 1987Estimating Willingness to Pay from Survey Data: An Alternative Pre-Test-Market Evaluation Procedure192 cited
  • 1991A comparison of ranking, rating and reservation price measurement in conjoint analysis176 cited
  • 2003Measuring Heterogeneous Reservation Prices for Product Bundles139 cited
  • 2008Handbook of Experimental Economic Results

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127 cited
  • 1982Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice119 cited
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